J.Antoinette was founded by Beauty Blogger & Vlogger, Lashelle Z. Farrington. This Bahamian entrepreneur’s passion for beauty and cosmetics was inherited from her mother who was also a lover of everything beauty and fashion related. Lashelle’s love for beauty started at the tender age of 5 which was further encouraged and nurtured by both her mother and her grandmother.
With the passing of her beloved grandmother, Joyce Antoinette Farrington, spring of 2014, Lashelle had a burning desire to cherish and honor her grandmother’s legacy. Therefore, she launched her second company, J. Antoinette.
With a Bachelors of Science Degree in Biology and an Associate’s Degree in Medical Laboratory Technology, Lashelle realized that she was positioned to use her scientific experience to create her new line of all natural handmade body care and hair care products, thereby forever cherishing the memories of her grandmother J. Antoinette.
Lashelle’s passion is to ignite the hearts of women to pursue their God-given purpose and fulfill their destiny. Her goal is to redefine the way women see beauty by teaching them how to love themselves from the inside out.
This beauty entrepreneur is convinced that true beauty starts from within. She believes that anyone can be physically attractive; but what truly makes a person beautiful is their character, integrity and personality.